DIANE PHELPS BUDDEN
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Visit my page on Self-Publishing for more information to help you market your book.
 Learn how to write your elevator speech for marketing your book—right here!
The photo shows a piece from an exhibit last year at the Phoenix Art Museum. But it reminds me of the importance of putting together a very brief description of your book, maybe 3-5 sentences, to use when people ask what your book is about, even when you're working on it. You will need to share this short pitch with prospective agents or publishers. You will use it on your website and  social media sites—a hundred uses for a short, succinct statement about your book. It should fit the time available for an elevator ride down from a 17-story building (more or less).
Here's the latest one I wrote for my new book


Dear Hubby of Mine: Home Front Wives of World War II.
The 75th anniversary of the end of World War II will be celebrated in 2020. Romantic letters exchanged by an immigrant home front housewife and her battlefront sailor husband portray the anguish couples suffer during wartime separations, while depicting the country in the 1940s under conditions that would come to change America’s culture.

Over the months ahead I will rewrite and refine my elevator speech as necessary to use in press releases, on the book cover, website, Facebook post, and so on.

Elevator Speech Useful for Query Letters
     You will use this short synopsis for the query letters you send out to find agents, publishers, and book reviews.
It’s well known in the publishing world that book reviews can influence reader purchase decisions. Both librarians, and booksellers rely on book reviews to choose among the thousands of titles published each year. Well-established and best-selling authors have a better opportunity to collect reviews. How does the first-time author garner reviews? 
Check these points:
       
•Your manuscript is complete
        •Your book isn’t published yet
        •Research sources while writing your book
        •Develop a list of potential book reviewers
        •Sources like the ALA require galleys 3-4 months ahead   
        •Build time in marketing schedule for review process
    

     For more help on finding book reviews, attend one of my          workshops and we'll work through it together.







Picture
A trompe l'oeil feat: these playful elevators are 7 inches high and have changing lights and working doors.  Artist is Maurizio Cattelan, Untitled, 2001.

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PR IDEA
I got a mention in the March 2016 MSU (Michigan State University) Alumni Newsletter. Shows what good PR can do.
Idea #1: Call the Alumni Relations group at your alma mater and ask how they can help you land a mention in one of their publications.

Idea #2: Offer to give a talk at your local library, community education program, association meetings, and other community events or groups related to the content of your book.


If you can offer some ideas for this column, email me at my AuthorBlog page and I'll add it to the list.
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As authors, we need to continue scanning the environment for our next story idea or  marketing event. These folks have their eyes on a Maine Moose who is busily eating dinner in the water.

Check out this additional way to get into print, authors!
Working on my new book, I have spent time learning about possible publication of sections of the book pre-publication in one of the many literary magazines. Many of these magazines sponsor contests or they invite submissions for themed issues. Learn about the array of magazines available in the latest Poets & Writers magazine or on NewPages.com.



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  • Home
  • Blogshare
  • About
  • My NEW Creative Nonfiction Book
  • Self-publishing
    • Marketing
  • Comments/Contact